Some firms have already made large eSports marketing efforts, realizing the potential of getting into the eSports market. As a result, the industry's revenue has increased dramatically in recent years.

According to a previous world777 survey, income increased by more than 30% annually on average till 2018. The rate of growth slowed at this point, but eSports revenue in 2019 was $957.5 million, up 23.3 percent year over year (and slightly higher than what Newzoo had predicted).